About Us

Helping Publishers Increase Book Sales in the US and Build their Perfect Ecosystems for Growth

At We the Content we help children’s publishers increase sales within the library, educational, and consumer markets in the US. As a matter of fact, our approach to strategy and comprehensive outlook makes us unique in the industry.

The broad knowledge that we bring about each channel allows us to position titles effectively, which results in avoiding wasted time and money, increasing book sales while reducing returns, and shortening the learning curve.

With this in mind, we listen attentively to our clients’ needs and consider available resources, thus being able to create tailored roadmaps that match their business goals to market conditions.

Our Approach

Strategy is the main driver of sales and our guiding principle. For this very reason, our tailored approach looks at goals, opportunities, as well as market trends and conditions.

Why Choose Us

We the Content’s reputation and results are stellar, and we intend on keeping it that way. Our average client stays with us for years, a testament to the value we bring and the personalized care we provide.

A Perfect Ecosystem for Growth

Growth relies on content, sales, and marketing working as a well-oiled machine, hence, our wide range of services.

Our Goal

Our ultimate goal is to meet our clients’ specific growth objectives while taking the overwhelm caused by workload, limited resources, lack of direction or complexity of the US market out of the equation.

Founder & Chief Strategist

I founded We the Content to help children’s publishers better position their titles and increase sales across different markets in the US. I noticed that many publishers were lagging behind because little or no attention is placed on demand generation and creating systems for growth, more often than not because they don’t know where to start or they simply cannot keep up with what the task entails.

All of us in the publishing industry have a responsibility towards our readers. This is even more important with children’s books as we can impact a life forever. I take this responsibility seriously and work tirelessly to help my clients position titles that make a difference and resonate with young audiences.

Carolina Schwarz; Founder & Chief Strategist

I oversee the daily operations at We the Content, drawing on my deep background of over 25 years in international publishing to deliver seamless results and a worry-free experience for every client. Strategy is at the core of everything we do and the key to it lies in the details. I make sure every 'i' is dotted and every 't' is crossed so our operations run flawlessly.

Deyanira Navarrete; Director of Operations

About Our Work

Carolina has a multidimensional vision of the publishing industry. Her transparent and professional way of working provides a solid foundation. I especially appreciate the way in which she customizes her approach and applies her marketing knowledge to each project. There is a reason she is well-regarded in the industry. We the Content is a reliable and innovation operation with a thoughtful leader.

Working with Carolina Schwarz on her accounts for many years, she has always been organized, on top of all our offerings, and knows what best fits the needs of her clients. She has creative ideas and is always on time with ad deliveries. I highly recommend her.

Chouette/CrackBoom has been working with Carolina Schwarz at We the Content for over a year. Carolina came on board as a consultant to help us improve our presence and sales in the US market. On top of being extremely professional and fun to work with, she has helped us plan The Little Prince's 80th anniversary campaign, which included participating at Children’s Institute and an awareness campaign geared towards major independent bookstores. We have seen our sales and reviews improve, especially regarding our picture books. Carolina is also constantly helping us improve our marketing department on a strategic level, pairing newsletters, ads and more to our goals.

Carolina Schwarz is an excellent communicator, strategizer and collaborator. Carolina takes great care in every detail, she is very easy to work with, thoughtful and efficient. From small to large publishing events she fulfills promotions and customer relations with professionalism and her own flair and interpersonal skills.